Innovative textiles were in the spotlight at the Texcare International Fair in Frankfurt. A good example of this are the new Beirtex products from Beirholms Væverier in Denmark, and at the Texcare Fair the customer attention to the products was astonishing.
Not least because Beirholm could illustrate the possible savings on investments.
“Everything we invent must be done ultimately to give the laundries and their customers an advantage, and we have done so with Beirtex. In traditional yarns the cotton and polyester is mixed equally, to make the fabrics more durable”, says sales manager Per Nielsen.
With the new Beirtex yarns the company has managed to create fabrics which satisfies the desire for a higher proportion of cotton against the body, as more than 80% of the cotton is on the surface of the product. At the same time BeirTex® 50/50% P/C yarns are the ideal choice of material for the laundry.
Soft and durable
“Thanks to the longer service life of the products and their potential to significantly reduce consumption of resources in the production processes. In short, our focus is Market-fit, Operation-fit and Manufacturing-fit products for our customers. If just one of these factors fail, the whole equation goes in zero,” concludes sales manager Per Nielsen, who had a very busy week showing the textiles to potential customers.
According to Per Nielsen, the quality of the new fabrics makes it possible for the laundries to increase the speed at the stations. Or even better: To think about the potential energy savings:
“Our yarns are designed for high-speed industrial washing processes. Traditional woven flat fabrics can roll at 36 meters per minute, but Beirtex fabrics can run with up to 46 meters per minute if they have the right setup. Though, instead of turning up the speed, we suggest they lower the temperatures, because that way the fabrics last longer and the total energy consumption will be a lot less,” Per Nielsen tells.
“We listen to our customers, and we challenge them. But we keep our ears open to get the latest information, so we can give them what they need to move their business. Eventually, their success is our success.”
Customers demand quality and long lifespan
Judging by the numbers at the large Beirholm booth, where invitingly made beds and nicely set tables in soft nuances drew attention, the time has come for changes in the business, and Per Nielsen’s colleague, Bettina Clausen, confirms that:
“The market has changed because there is now a lot more focus on sustainability. The development has meant that laundries are even more responsive to the improvements than previously. The focus on quality and life span of the textiles are far greater than it has been previously. Whereas previously it was much about the initial cost, focus on product life and Total Cost of Ownership (TCO) has become much more significant,” she adds.